Personality Profiles

A personality profile is a collection of data which allows the assessment of essential characteristics of the personality of a natural person. Accordingly, legal entities do not benefit from this protection. Personality profiles are subject to the same enhanced legal protection as sensitive personal data.

The law does not provide a clear definition of "personality profiles". Innocuous data may constitute a personality profile and the data collected from the use of credit cards and marketing loyalty cards will often create personality profiles.